"Growing up the things that informed my life and me the most were experiential. these were the moments that you could live inside. i remember there was a summer where guns n' roses, terminator 2 and slalom water skiing all met up in my head. it was relentless in the way i thought about them and the way they commingled with each other. i can remember that summer and still in some ways go back and live inside of it because of the way it was so experiential and transformative for me. there is a texture to it. like pop culture was curated by some force that summer for me personally... BLOOM is meant to be an experiential idea- one that started as a conversation between us and bobby hundreds... just an idea. then it became a short film about how you can empower yourself, how falling/failing can make you stronger... but that conversation became bigger and we realized that we could create a film, stage uniforms, stage look, show design, and merchandise and have them all inform each other. so that we could make a moment that would be different than all the moments before it and after it- that you could take with you as a texture. in so many ways it is amazing the dialogue we can have and the art we can create and share with each other now. i love seeing the fan art from tv shows and movies i love... its that conversation that wasn't truly possible in that summer to me- thats what i appreciate most about now. so if you are reading this, you are part of BLOOM. Sometimes you have to crack the pavement before you can BLOOM."- PW, FOB
